Market Research
AYRM can create a campaign that targets on penetrating your
target markets with we gather information about customers, competitors and other factors to help you expand into
new markets.
By leveraging a firm like AYRM to conduct and capture this market intelligence on your behalf, you are also leveraging a firm who implements a system of controls in the process. Primary market research involves testing such as focus groups, surveys, field tests, interviews or observation, conducted or tailored specifically to that product.
A list of questions that can be answered through market research:
** What is happening in the market? What are the trends? Who are the competitors?
** How do consumers talk about the products in the market?
** Which needs are important? Are the needs being met by current products?
By leveraging a firm like AYRM to conduct and capture this market intelligence on your behalf, you are also leveraging a firm who implements a system of controls in the process. Primary market research involves testing such as focus groups, surveys, field tests, interviews or observation, conducted or tailored specifically to that product.
A list of questions that can be answered through market research:
** What is happening in the market? What are the trends? Who are the competitors?
** How do consumers talk about the products in the market?
** Which needs are important? Are the needs being met by current products?
Market Information
Market information is making known the prices of the different commodities in the market, the supply and the demand. Information about the markets can be obtained in several different varieties and formats. Who are the customers? Where are they located and how can they be contacted? What quantity and quality do they want? What is the best time to sell? |
Market Trends
The upward or downward movements of a market, during a period of time. The market size is more difficult to estimate if you are starting with something completely new. In this case, you will have to derive the figures from the number of potential customers or customer segments. But besides information about the target market you also need information about your competitor, your customers, products etc. A few techniques are: ** Customer Analysis ** Choice Modeling ** Competitor Analysis ** Risk Analysis ** Product Research ** Advertising Research |
Market Segmentation
Market segmentation is the division of the market or population into subgroups with similar motivations. Widely used bases for segmenting include geographic differences, personality differences, demographic differences, use of product differences, and psychographic differences. |
No two
research campaigns are the same.
Ever. We specialize in learning,
assessing and then solving your unique marketing and sales challenges with a
staff that has more than 80 years combined experience and ten years experience
in campaign development.
Start your conversation today >>>
Start your conversation today >>>