AYRM Management
AYRM helps B2B companies open
doors that were previously considered closed. While the door is open, we
deliver your marketing, value and positioning statements. In the end, a qualified opportunity is
generated and delivered to our clients- NOT A LEAD.
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Roger Surprenant - CEO & Founder |
Roger founded About Your Results Marketing in 2005 to help companies achieve better results on their sales
and marketing investments by providing sales and marketing support services that help make them more
effective when selling their products and services.
Prior to founding About Your Results Marketing Surprenant previously served as SVP of Business Development
for Virtus Marketing in Virginia where he helped grow the call center to over 150 seats in just two years serving
accounts such as Comcast, AOL, New York Times and Cognos. Prior to that he held the Executive Vice
President of Sales and Operations position for Dragon Direct Marketing and started a southeast call center in
Atlanta for the company to support their direct marketing client base. In addition, he served as Sr. Vice President
of Sales and Sr. Vice President of Operations for PointClear LLC, a BtoB call center in Atlanta where he assisted
in growing the company by over 50% during his tenure. Prior to that Surprenant was the Director of the Contact
Center at Broadbase Software (now KANA) where he built the company’s internal call center operation.
Surprenant also was responsible for starting an internal lead generation/lead qualification operation based in
Boston for Mentor Graphics to support its North American sales force. He has held various management
positions in sales and operations over his 27 year plus career with sales lead management companies
including TECHMAR Communications, CPS Direct and Harte-Hanks.
Surprenant has had extensive sales and marketing training including BtoB Selling, Miller-Heiman, Caponi Group
Prospecting Workshop, IntelliSource International Messaging Workshop, Solution Selling, Sandler, Corporate
Visions and Leadership Management International (LMI). Surprenant attended the University of
Massachusetts/Boston.
and marketing investments by providing sales and marketing support services that help make them more
effective when selling their products and services.
Prior to founding About Your Results Marketing Surprenant previously served as SVP of Business Development
for Virtus Marketing in Virginia where he helped grow the call center to over 150 seats in just two years serving
accounts such as Comcast, AOL, New York Times and Cognos. Prior to that he held the Executive Vice
President of Sales and Operations position for Dragon Direct Marketing and started a southeast call center in
Atlanta for the company to support their direct marketing client base. In addition, he served as Sr. Vice President
of Sales and Sr. Vice President of Operations for PointClear LLC, a BtoB call center in Atlanta where he assisted
in growing the company by over 50% during his tenure. Prior to that Surprenant was the Director of the Contact
Center at Broadbase Software (now KANA) where he built the company’s internal call center operation.
Surprenant also was responsible for starting an internal lead generation/lead qualification operation based in
Boston for Mentor Graphics to support its North American sales force. He has held various management
positions in sales and operations over his 27 year plus career with sales lead management companies
including TECHMAR Communications, CPS Direct and Harte-Hanks.
Surprenant has had extensive sales and marketing training including BtoB Selling, Miller-Heiman, Caponi Group
Prospecting Workshop, IntelliSource International Messaging Workshop, Solution Selling, Sandler, Corporate
Visions and Leadership Management International (LMI). Surprenant attended the University of
Massachusetts/Boston.